In recent years I have had a number of occasions to talk with SIPA board member Don Nicholas of Mequoda Group about bloggers. We share the view that bloggers look an awful lot like the kitchen-table newsletter publishers who founded this organization over 30 years ago -- if they had the necessary technology available, I have no doubt they would have been blogging too. So, it came as no surprise to receive an email from Don’s colleague, Amanda MacArthur about blogging which included the following:
Quite honestly, traditional publishers have a lot to learn from the "newbie bloggers". Bloggers often require a team of only one to produce daily content, weekly podcasts, and popular e-books.
Moral of the story: Stop taking yourself so seriously. Create an online home for your publication that doesn't live by the rules of print. Grow an online community that may never have, and possibly never will interact with your print products. Create new products for your new audience and deliver your content on the platforms that your new audience wants.
Good advice.
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